(Date 2021-09-06 14:18:35)
With facilitation from the Government, Vietnamese businesses are accelerating their digital transformations to seize all possible economic benefits in the "new normal" state. Among them, Clever Group Corporation (trading code: ADG) is showing its agility and initiative while successfully digitally transforming, resulting in remarkably positive business results.
Digital Transformation - A Key in Vietnam's Economic Development
In June 2020, our Prime Minister signed the Decision on "The National Digital Transformation Program until 2025 and its Vision until 2030", which stipulates the target that by 2025 the digital economy will account for 20% GDP. This Decision received massive approval and appreciation from plenty of businesses. According to a survey by the Ministry of Industry and Trade, 82% of Vietnamese enterprises were ready to transform digitally. A research conducted by the Vietnam Chamber of Commerce and Industry (VCCI) at the end of 2020 shows that up to 98% of businesses expected a remarkable change in business activities thanks to digital transformation.
Entering 2021, with complications and impacts of Covid-19, businesses are even more aware of the importance of the application of digital transformation in corporate operation. Particularly, operational activities such as internal management, digital payment, online marketing, etc.
Meanwhile, Clever Group (HoSE: ADG), with its background as a technology and online advertising corporation, has shown its drive and agility with its successful digital transformation and positive business outcome.
Outstanding Achievement for Clever Group thanks to its Technology
Pursuant to Clever Group's financial statements, despite the heavier impacts of Covid-19 in 2021 compared to 2020, it can be seen that the first half of 2021 still witnesses an exceptional growth. 1H2021's revenue reached VND 287 billion, which was a 132% increase compared to the previous period. Expected revenue of Q3.2021 is VND 178 billion, increasing by 50% compared to Q3.2020
Clever Group's revenue continues to grow
Elaborating on those impressive results, Mr. Bach Duong, Clever Group's CEO, affirmed that his business currently possesses several advantages, which is resulted from the successful and necessary digital transformation of them. Clever Group owns a lean staff structure and efficient workflow. More importantly, 100% of its members are supported by technology companies with products of such diversity. Therefore, Clever Group has become a leading supplier of comprehensive solutions for Vietnamese businesses nationwide, especially during this time when digital transformation becomes a crucial factor.
Among Clever Group's members, there are leading names of their fields like CleverAds – online marketing solutions; Clever Review (REVU) - influencer marketing platform; CleverX - cross-border sales via Alibaba e-commerce platform; cMetric - Social Listening solutions; Orion Media - advertising media and content creation on social networks.
Clever Group's Pursuit of Technology to Maintain Leadership
Having been a trustworthy provider of online marketing solutions for over a decade, Clever Group knows that technology is the foundation for its business development. With the Government's facilitation on corporate digital transformation, Clever Group sets out to invest more in technology products, improve service quality, and optimize operating costs. The Company aims to maintain its leadership in the digital marketing industry and be the first choice coming up when customers look for digital transformation solutions.
Ecosystem focused on Digital Marketing and EDTECH
Notably, in addition to efficiency improvement from its member companies, Clever Group is making major investments in technology products and brands that are less affected by the epidemic; for example, ShopMetric - an information filtering software on e-commerce platform, or OJO - an online viral marketing platform for offline businesses.
Moreover, adhering with its expansion plan, Clever Group has invested in education by the incorporation of LHM with three potential projects being vKids, Lazi and 123Train. Among these, vKids is a developer of educational applications for children aged 2-10 years old, Lazi is an educational social network for pupils, students and teachers, and 123Train is an internal online training platform for SMBs.
Acknowledging the importance of technology in products and services development, as well as the positive business results during the pandemic, Clever Group aims to pursue the rate of 43% annual growth in the next 2 years.
Clever Group