(Date 2021-06-16 11:51:02)
REVU was launched in Vietnam in early 2019 by a strategic cooperation with Clever Group (HOSE: ADG) - a Digital Marketing ecosystem with over 10 years of experience in SEA. Clever Group is also a strategic shareholder of REVU by 70% ownership in the Company. Shortly after Clever Group's investment, REVU has grown to become a leading influencer platform in Asia.
A remarkable growth in Asia
REVU (Revu.net) has been a phenomenon in South Korea for years. It is a content marketing platform that connects businesses to 600,000+ content creators. On peak days, REVU system recorded up to 4,000 new members signing up per day.
REVU platform has offices in 07 Asian countries (Korea, Vietnam, Thailand, Indonesia, Philippines, Taiwan and China), serving 80,000+ customers, executed 300,000+ campaigns and produced almost 3 million contents on various social platforms like Facebook, Instagram, Youtube, Weibo, Tiktok and Blogger. Up to 70% of clients monthly use Revu services to maintain their presence on social media.
Revu Network across Asia
Revu’s services include:
Content marketing (Content creativity and creation)
Social marketing (Social networks and their virality)
Influencer marketing (Content creators’ influence)
Word-Of-Mouth (Word-of-mouth marketing)
After the content creators experience the products/services, they will share their opinions of/reviews about them on their personal profiles. This method of marketing has been around for years when sellers often ask their acquaintances to try their products and recommend them to others. With Revu, we do this on a larger scale (up to hundreds or thousands of people) and by our automated system, and report results using real-time dashboard - Mr. Au Tran, CEO of Revu Vietnam shared about REVU’s leverage.
An ultimate platform and service diversification
Content marketing and influencer marketing is predicted to flourish more in the next 5 years with global revenue scaling up to 10 billion USD/year.
The tendency of information searching related to content marketing and influencer marketing on Google in Vietnam in the past 5 years. Source: Google Trends
With support from Clever Group, REVU is developing many new features aiming to better efficiency and optimization, for example, audience data statistics or automated content creator recommendations, advertiser-reviewer direct contact, cross-border campaigns, etc... These features will give more leverage to REVU compared to other content marketing platforms in the market, facilitating direct access to large corporations and enterprises within Clever Group's client network.
Clever Group
