(Date 2021-12-06 08:43:06)
Affiliate Marketing is currently the trend of many different business industries, especially specializing in on-site service/product shops such as F&B, beauty, tourism... However, many businesses in Vietnam still do not know about this new type of marketing or know but do not understand how to exploit it effectively.
As a result, OJO - Offline Jump to Online, the first platform to help traditional stores, restaurants appears to attract customers quickly and effectively through affiliate marketing with influencers and customers recommending to customers. When using OJO, businesses will receive many benefits such as:
Usually, the physical store averagely has 1 sales channel, which is through the brick-and-mortar store, and usually has 1-2 social media accounts for the store, used to post products and sales promotions. In addition, most brick-and-mortar stores do not have experience in selling online as well as in running advertising programs, spending a lot of unnecessary costs.
Understanding that, OJO is like an intermediary platform connecting businesses with collaborators and influencers (KOLs), to help physical stores build omnichannel sales, reach target customers quickly, increase brand awareness with optimal cost. Besides, KOLs or collaborators can also help products/services appear on many different channels and social networking sites.
That is extremely useful and convenient for businesses and stores because these days, when it comes to the development of the economy and the explosion of the digital technology era, the consumption trends of people are gradually changing, they no longer have only one purchase option, which is through the traditional channel at physical stores, but having more and more choices.
Harvard Business Review, a business magazine, conducted a survey of more than 46,000 customers to find out the importance of omnichannel retail and the results showed that:
Therefore, diversifying shopping channels will help brick-and-mortar stores reach more customers and increase revenue at all times.
In terms of multi-channel selling, many people misunderstand that it will cost a huge amount of money because they have to run ads on many different platforms, but that perception is completely wrong. When businesses and stores join the OJO platform, they will not need to pay any advertising fees or other costs, you only need to pay the commission fee for the collaborators and the percentage of the commission will also be decided by you. Currently, OJO is offering incentives to all customers who join the platform.
Moreover, when implementing online sales channels by themselves, it is often difficult for businesses to control the budget and ensure the effectiveness of those costs. With OJO, businesses and stores only pay costs when revenue starts to be generated. The primary initialization package fee is only 0VND/month, which will help businesses and shops fully realize the immediate effect when using the service. In addition, OJO also introduced a growth package for businesses that want to develop their businesses in the form of affiliate marketing.
3. Monitor, evaluate the effectiveness of each campaign quickly and conveniently
In any campaign or simply an advertisement, the effectiveness of the article will be tracked and evaluated to find the most efficient and optimal method to achieve the campaign's goals. OJO provides a platform for you to accurately measure each campaign in the most precise way. As a result, it forms a basis for building a long-term and effective cooperative relationship with the referrals.
OJO will illustrate metrics based on the effectiveness of each content created by each referrer to help businesses and stores find out which content conveys the best message and advertisement. Besides, OJO's data also shows which Deal attracts most people, who is the most effective referral…. All are based on the basis of OJO.
The effective performance of each referrer includes clicks, number of DEALs sold, sales from each referrer.
The effective performance of each campaign: number of DEALs sold, number of articles published, number of referrals participating in...
Here are some pictures of reports on OJO:
OJO's campaign report is detailed in each customer, revenue, and reach
A clear measurement and statistics system ensures convenient and easy management
Easily track all the particular campaign’s posts
With outstanding advantages, OJO is now a new and effective sales channel that brings many benefits to help improve efficiency for businesses and stores. Businesses and store owners can register to find more information about OJO through the website: https://myojo.vn/ or contact the hotline: 0906213525 for detailed advice on products/services.
